New year, new SEO updated trends!
As the competition for online growth rises more optimized websites are being launched, it is time to rethink your content marketing strategies and invest smartly in search engine optimization (SEO). Search engines have made some specific rigid requirements and that all websites need to implement them if they want to boost and maintain their rankings. This is where SEO strategy becomes the real game.
In order to stay on top of Google’s first page, you must be mindful of SEO guidelines from google so you can update your website accordingly and make sure that more customers and prospects find you in the search engine results.
Let’s dive into the top SEO trends for 2020.
Featured Snippets Dominate More Clicks
Google has evolved in recent years to deliver a better search experience for us, like through Featured Snippets. Featured Snippets now usually appear above the number #1 of the organic result, commonly referred to as “Position 0.” Featured snippets are boosted to the ‘0 positions’ depending on the quality of the content. If you want to take advantage of this feature, provide clear answers to the most commonly asked questions on your website.
People often don’t feel like relying on intrusive ads and go for authentic reviews and information from trusted sources like individual customers. This has overpowered influencer marketing. People are much more likely to look up to a person they can engage with than scrolling through an ad. Digital marketers and most SEO company strategies involve influencer marketing because it has produced excellent results.
Website Security Matters
User safety doesn’t seem to have anything to do with SEO, but it matters to the website user experience. If a user doesn’t feel safe visiting your website, then they may decide to leave quickly – which increases your bounce rates and hurts your search engine rankings.
Google wants its users to enjoy a secure browsing experience, so those who implement HTTPS will experience an SEO boost. Your site can be blocked from viewership if you do not implement HTTPS security protocols.
Optimize Websites for Voice Search
With the growing use of smartphones, voice searches are gaining popularity among internet users. These searches are not only done on mobile phones, but they can also be performed on other voice assistants such as the Voice Pod, Amazon Echo, Samsung Smart TV, etc.
Optimizing your website for voice search helps you generate more traffic organically.
Mobile UX to Determine Your Ranking
Since more people use their smartphone to search for information online, it is important to have a website that is responsive to smartphones too. Your pages must be optimized for mobile phones as well if you want to stay on top of search engines. Also, keep in mind that the higher you’re ranking on the Google mobile page index, the more prominent your web page will be.
Content Length and Quality
According to the studies, pages that have articles of 2,000 or more words usually get more traffic than an article or blog with fewer words.
Another content-related SEO optimization tip is about the quality of the content you publish. Creating high-quality content is a critical element of a rewarding SEO strategy.
AI is the New Big Deal
AI has become the new norm with Google algorithms. Artificial intelligence has gradually learned the characteristics of what makes published content valuable or not. Then, AI automatically classifies these live pages and determines their rankings – with good precision. This is already a reality, considering Google is applying this AI technology right now.
Irrespective of what industry your business belongs to, SEO counts as a fundamental building block to expand worldwide. Although this doesn’t refer to stuffing keywords into the content, it’s more about optimizing it for your user.
If you are already aware of these new trends – that’s great. But if you need some help in upgrading your SEO strategy, get in touch with us today to win the internet in 2020.