Paid social media advertising through Google Adwords, LinkedIn Ads, Facebook Ads, Twitter Ads and YouTube video ads are time-saving and cost-effective ways to raise awareness and recognition for your practice. Remember to always focus on your target market who are becoming more tech savvy and are depending more on their mobile devices for their medical information. If your practice is in a large metropolitan area like Washington, DC or New York then you can reach thousands of locals by city, zip code, lifestyle, gender, age, and interests for a fraction of the cost of advertising on cable television.
“A multi-channel campaign (includes Social Media and radio for instance) have a 20% higher retention rate by consumers than a single method campaign.” Source: Comcast Cable
A social media strategy is critical for your success but you should never forget traditional marketing avenues. Patients still use both online and offline sources for the medical information. Per a 2012 Google/Compete Hospital Study, 32% of patients use TV for research, 20% use magazines for research and 18% use newspapers for research.
You should also consider email blasts as part of your marketing strategy. Targeted email marketing campaigns are very effecting at generating more referrals. Per MedData Medical Technology Marketing Industry Trends Report, for every $1 spent, $44.25 is the average return on email marketing investment.
This article was published by Augur Marketing based in Washington, DC. Augur specializes in marketing campaign management which include the most effective combination of website development, search optimization (SEO), social media campaigns video production, and radio and television. Please let us know if you have any questions concerning your marketing strategy or need any advice.
Our expert team includes social media analysts, bloggers, web designers, and search optimization specialists and will handle all of your marketing needs in a combined campaign and a simple single monthly payment. We will provide you with everything that you need to grow your practice. Services can include blogging and content, paid advertisements online, search engine optimization (SEO), direct mailing, and even video and promotional events. We use the latest in techniques and technology to create a sales funnel for you which increases your brand awareness and value proposition and captures new patient information for easy follow up and call back.
“Medium sized businesses with a regularly updated blog get 120% more lead growth than those who don’t.”
Augur is a local firm based in the Washington, DC Metro area and we pride ourselves on excellent customer service and for offering an exceptional value and solutions that work to increase sales.